Privacy Policy

Last updated: April 27, 2026 aPernote operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information. Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or de-identified. We may collect or process the following categories of personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

Contact details including your name, address, billing address, shipping address, phone number, and email address.
Financial information including credit card, debit card, and financial account numbers, payment information, transaction details, and payment confirmations.
Account information including your username, password, security questions, preferences, and settings.
Transaction information including the items you view, add to your cart, wishlist, purchase, return, exchange or cancel, and your past transactions.
Communications with us including information you provide when sending inquiries or other communications.
Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage information including information regarding your interaction with the Services, such as how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
Automatically through the Services including from your device when you use our products or services or visit our website, and through cookies and similar technologies.
From service providers when they collect or process your personal information on our behalf.
From partners or other third parties where applicable.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services: to perform our contract with you, process payments, fulfill orders, remember your preferences, send notifications related to your account, facilitate returns or exchanges, enable product reviews, and create a customized shopping experience.
Marketing and Advertising: to send marketing, advertising, and promotional communications and display advertisements based on your interactions with our Services.
Security and Fraud Prevention: to authenticate accounts, detect fraudulent activity, secure our Services, and protect public safety.
Communicating with You: to provide customer support and maintain our business relationship with you.
Legal Reasons: to comply with applicable law or respond to valid legal process, including law enforcement requests, civil discovery, litigation, or enforcing our terms or policies.

How We Disclose Personal Information

We may disclose your personal information to third parties for legitimate purposes, including:

Service providers who perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, and fulfillment.
Business and marketing partners for advertising and marketing purposes, consistent with applicable privacy laws.
Affiliates or within our corporate group to manage business operations.
In connection with business transactions such as mergers, acquisitions, or bankruptcy, or to comply with legal obligations.

Third Party Websites and Links

Our Services may provide links to third-party websites. We are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found there. Information you provide on third-party platforms may also be viewable by others.

Children’s Data

The Services are not intended for children under the age of majority in your jurisdiction. We do not knowingly collect personal information from children. Parents or guardians may contact us to request deletion of such information.

Security and Retention of Your Information

No security measures are perfect or impenetrable. We cannot guarantee absolute security. Retention of personal information depends on factors such as account maintenance, provision of Services, legal obligations, dispute resolution, or enforcement of contracts and policies.

Your Rights and Choices

Depending on your location, you may have rights including:

Accessing personal information we hold.
Deleting personal information.
Correcting inaccurate information.
Portability of your information.
Opting out of marketing communications or targeted advertising.

To exercise your rights, contact us using the details below. We may require verification of identity or authorization for agents acting on your behalf.

Complaints

If you have complaints about how we process your personal information, please contact us. You may also have the right to lodge a complaint with your local data protection authority.

International Transfers

Your information may be transferred, stored, and processed outside your country of residence, subject to applicable data protection laws.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in practices, legal requirements, or for operational reasons. Updated versions will be posted on this website with a revised “Last Updated” date.

Contact

For questions about this Privacy Policy or to exercise your rights:

Email: info@apernote.com
Address: 19/F, Tung Lee Comm Building, 91-97 Jervois Street, Sheung Wan, Hong Kong